Improving the digital user experience to match the physical onboard experience, especially after the pandemic, to accommodate the riders’ safety concerns by introducing the touchless and cashless system. The existing digital platforms had a complex and non-intuitive booking process, outdated schedules, and issues with real-time information. The solution had to work seamlessly across the platform:

• Website
• Mobile app
• Operating portals for the station master
• Customer service agents portal

Сonducted an in-depth analysis, stakeholder interviews, and surveys to identify key improvement areas. There was a desire for a simplified booking process, real-time updates across all the platforms, and a seamless payment experience. Our dedicated team of experienced Ruby on Rails developers developed the process, which involved creating a responsive, user-friendly interface (website & mobile app), optimizing booking processes, and integrating real-time data sources for schedules and availability for different users. Integration with third-party systems for real-time data sources for schedules and availability. Overcoming data synchronization challenges ensured that passengers received accurate and up-to-date information. User-centric design principles were followed in redesigning the interface to make it intuitive and consistent across platforms. The focus was on improving navigation, clarity, and accessibility.

A flawless user journey across the web and app. Providing perfect experience across physical and digital touchpoints. 75% fewer tickets for customer service and smooth day-to-day operations for the station master without having to check the purchase history to ensure the purchase was made with the data being reflected in real-time.

Ruby, Ruby on Rails, Angular, jQuery, MySQL, AWS